80% of marketers are under pressure to adopt AI. Only 6% have fully embedded it into their workflows. The gap isn't about tools — it's about data foundations, strategic ownership, and a structural disconnect most CMOs haven't named yet. Andrea Linehan on what the 6% are doing differently, grounded in data from the Supermetrics 2026 Marketing Data Report.
Read MoreMost CMOs think like marketers. Andrea Linehan on why the AI era requires CMOs who think like CFOs — and why taking share options at her first startup was the moment that changed how she understood marketing's commercial contribution. A personal and practical case for finance-trained marketing leadership.
Read MoreMarketers and finance teams often clash over budgets and ROI. This guide explores how marketers can flip the narrative, justify long-term brand investments, and build collaborative strategies with finance to align on goals.
Read MoreCross-functional collaboration is the key to breaking organisational silos. Learn how marketing drives alignment across sales, product, and finance teams, fostering a culture of innovation and delivering strategic impact.
Read MoreToo often, B2B marketing is paralysed by conservatism, stuck between the need for innovation and the pressure to justify spend. This blog explores strategies to align marketing with revenue goals, from attribution to long-term brand investments.
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