AI is no longer optional in B2C marketing—it’s the backbone of competitive strategy. This guide breaks down how artificial intelligence is reshaping every function, from brand building and content creation to customer retention and analytics. Ideal for senior marketers and founders, it offers a diagnostic framework and platform-specific insights for navigating the AI-first era of consumer engagement.
Read MoreAI is no longer optional in B2B marketing—it’s the backbone of competitive strategy. This guide breaks down how artificial intelligence is reshaping every function, from brand building and content creation to customer retention and analytics. Ideal for senior marketers and founders, it offers a diagnostic framework and platform-specific insights for navigating the AI-first era of buyer engagement.
Read MoreAI doesn’t have to feel overwhelming. In this article, I share my personal upskilling journey—from using ChatGPT for basic searches to building AI agents—and practical steps anyone can take to build their AI confidence.
Read MoreFor years, professionals, influencers, and executives have been told to cultivate the perfect personal brand—polished, curated, and aspirational. But in an era where audiences crave transparency and relatability, is the era of the hyper-curated personal brand coming to an end? This article explores why authenticity is taking centre stage, how businesses and individuals can adapt, and what this shift means for the future of branding and marketing.
Read MoreISO 10668 sets the global standard for monetary brand valuation, guiding businesses in assessing and maximising their brand's financial impact. Discover its key principles, methodologies, and why it’s essential for modern brand management.
Read MoreThe vagus nerve is a vital player in regulating stress, digestion, and overall wellness. Learn about vagus nerve stimulation techniques and how they can transform your health. And I share my experience with Pulsetto.
Read MoreInfluencer bundling will revolutionise marketing campaigns. By grouping complementary influencers into personalised collaborations, brands can target consumer needs more effectively. Discover how frameworks like Jobs to Be Done (JTBD) and AI tools are shaping the future of influencer marketing.
Read MoreCustomer retention is the secret to sustainable growth. Discover how companies like HubSpot and Peloton play offence and defence to maximise lifetime value, drive engagement, and build loyalty.
Read MoreShadow AI is both a business opportunity and a compliance challenge. Learn how marketers and leaders can harness unapproved AI usage to drive innovation while mitigating risks like data security and operational over-reliance.
Read MoreAdoption = Value / Effort. To drive product and service adoption, marketers and product professionals must maximise perceived value while minimising customer effort. Learn actionable strategies to optimise both sides of the equation.
Read MoreDiscover the tools and frameworks that act as catalysts for marketing success. From breadcrumbing strategies to network mapping, explore how businesses can ignite growth and innovation.
Read MoreAI is disrupting the way marketers approach search and measurement, challenging traditional metrics and redefining digital strategies. Learn how to adapt to the evolving landscape where generative AI reshapes marketing norms.
Read MoreJoseph F. Coughlin and Luke Yoquinto’s Longevity Hubs explores how regional innovation clusters are transforming global ageing challenges into opportunities. Discover key insights into the future of ageing economies and the role of innovation.
Read MoreTrue innovation is more than iteration or digitisation—it’s about metamorphosis, upheaval, and navigating uncharted territory. Discover what this means for marketers, the challenges of real innovation, and how to embrace reinvention in a rapidly changing world.
Read MoreMarketers and finance teams often clash over budgets and ROI. This guide explores how marketers can flip the narrative, justify long-term brand investments, and build collaborative strategies with finance to align on goals.
Read MoreUnderstanding the product adoption curve is essential for marketers. Learn how to tailor strategies for innovators, early adopters, the early and late majority, and laggards. From crossing the chasm to driving mainstream success, this guide equips you with actionable insights.
Read MoreNAD+ supplements are revolutionising the longevity movement with promises of increased energy, improved metabolism, and anti-ageing benefits. Learn how they work and their potential impact on health.
Read MoreLongevity science is evolving rapidly, blending wellness with cutting-edge innovation. From AI-powered therapies to breakthroughs in anti-ageing treatments, discover the top trends shaping the future of living younger for longer in 2024.
Read MorePerformance marketing is about more than clicks—it's about driving meaningful outcomes. Learn advanced tactics to improve customer lifetime value (CLV), optimise attribution models, and leverage remarketing to boost conversions and maximise ROI.
Read MoreCross-functional collaboration is the key to breaking organisational silos. Learn how marketing drives alignment across sales, product, and finance teams, fostering a culture of innovation and delivering strategic impact.
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