Andrea Linehan
  • About
  • Services
  • Musings
  • Speaking Events
  • Media
  • Contact
Andrea Linehan
  • About/
  • Services/
  • Musings/
  • Speaking Events/
  • Media/
  • Contact/
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Andrea Linehan

Global Chief Marketing Officer

Musings

Andrea Linehan
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Explore Andrea's musings, a collection of articles and insights on marketing, growth, leadership, strategy, and modern workplace challenges, with a personal nod to her passion for longevity and well-being. Dive into practical advice, experiences, and unique perspectives that blend professional expertise with an enthusiasm for living longer, healthier, and smarter.

December 31, 2024

The Adoption Equation: How Marketers and Product Professionals Can Drive User Engagement

December 31, 2024/ Andrea Linehan
The Adoption Equation: How Marketers and Product Professionals Can Drive User Engagement

Adoption = Value / Effort. To drive product and service adoption, marketers and product professionals must maximise perceived value while minimising customer effort. Learn actionable strategies to optimise both sides of the equation.

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December 31, 2024/ Andrea Linehan/ Comment
Marketing , Business
marketing, business, product adoption
July 15, 2024

The rise of fractional leaders: Fad or function?

July 15, 2024/ Andrea Linehan
The rise of fractional leaders: Fad or function?

Fractional leadership is on the rise, but is it the future of work or a temporary trend? Dive into insights from industry leaders on the benefits, challenges, and the growing demand for fractional roles in today’s dynamic job market.

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July 15, 2024/ Andrea Linehan/
Business
fractional leaders, fcxo, business, leadership
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Andrea Linehan

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I've had the honour of participating as a speaker at a number of engagements online and around the world including conferences, summits and at universities.

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