Andrea Linehan
  • About
  • Services The Marketing Growth Sprint Offshore Marketing Talent
  • Claude CustomGPTs
  • Musings In the media Speaking Events
  • Contact
Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • AI Marketing/
    • Claude
    • CustomGPTs
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/
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Andrea Linehan

Global Chief Marketing Officer

Musings

Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • AI Marketing/
    • Claude
    • CustomGPTs
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/

Where I share what I'm learning about AI, marketing, and building growth functions that actually work. Expect honest takes, practical frameworks, and the occasional strong opinion.

December 31, 2024

The Adoption Equation: How Marketers and Product Professionals Can Drive User Engagement

December 31, 2024/ Andrea Linehan
The Adoption Equation: How Marketers and Product Professionals Can Drive User Engagement

Adoption = Value / Effort. To drive product and service adoption, marketers and product professionals must maximise perceived value while minimising customer effort. Learn actionable strategies to optimise both sides of the equation.

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December 31, 2024/ Andrea Linehan/ Comment
Marketing , Business
marketing, business, product adoption
July 15, 2024

The rise of fractional leaders: Fad or function?

July 15, 2024/ Andrea Linehan
The rise of fractional leaders: Fad or function?

Fractional leadership is on the rise, but is it the future of work or a temporary trend? Dive into insights from industry leaders on the benefits, challenges, and the growing demand for fractional roles in today’s dynamic job market.

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July 15, 2024/ Andrea Linehan/
Business
fractional leaders, fcxo, business, leadership
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