LLMs Don't Know Your Marketing Is Working — And That's a Bigger Problem Than You Think

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LLMs Don't Know Your Marketing Is Working — And That's a Bigger Problem Than You Think

AI assistants are now a primary research channel for B2B buyers — and most marketing functions have no visibility into what those tools say about them. Andrea Linehan on why brand omission, mischaracterisation, and displacement in AI-generated answers is the marketing accountability gap that CMOs need to close in 2026.

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80% of Marketers Are Under Pressure to Adopt AI. Only 6% Have Actually Done It. Here's Why.

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80% of Marketers Are Under Pressure to Adopt AI. Only 6% Have Actually Done It. Here's Why.

80% of marketers are under pressure to adopt AI. Only 6% have fully embedded it into their workflows. The gap isn't about tools — it's about data foundations, strategic ownership, and a structural disconnect most CMOs haven't named yet. Andrea Linehan on what the 6% are doing differently, grounded in data from the Supermetrics 2026 Marketing Data Report.

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The CMO With a Finance Brain: Why the AI Era Demands a Different Kind of Marketing Leader

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The CMO With a Finance Brain: Why the AI Era Demands a Different Kind of Marketing Leader

Most CMOs think like marketers. Andrea Linehan on why the AI era requires CMOs who think like CFOs — and why taking share options at her first startup was the moment that changed how she understood marketing's commercial contribution. A personal and practical case for finance-trained marketing leadership.

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