Why your Business needs a Chief Marketing Officer?

Every business reaches a point where growth demands more than ad hoc marketing, it needs strategic leadership to unlock its full commercial potential.

I help businesses identify untapped opportunities, optimise their marketing and sales capabilities, and convert potential into measurable growth. My best work happens in-house, leading a division, region, or business unit in close partnership with an ambitious CEO and leadership team to drive revenue, market impact, and long-term success. leadership team.

 
 
 

I can help your company with

  • Unlock growth with evidence-based, actionable strategies that align your marketing and sales efforts for maximum impact.

    • Go-to-Market Strategy
      Define a clear, data-driven path to launch or scale your offering. From market analysis to audience segmentation and competitive positioning, we ensure your brand enters the market with confidence and clarity.

    • Sales & Marketing Technology Roadmap
      Audit your current martech stack and identify the tools you’ll need to drive efficiency, personalisation, and measurable results in the future.

    • Analytics & Performance Modelling
      Establish the right metrics and predictive models to measure what matters so you can make smarter decisions that accelerate both short-term performance and long-term brand growth.

  • Build a high-performing marketing and sales team that drives growth today and scales for tomorrow.

    • Talent Strategy & Workforce Planning
      Identify your short, medium, and long-term hiring needs to ensure you have the right capabilities in place at each stage of growth.

    • Recruitment & Hiring Support
      Gain expert guidance throughout the hiring process, from defining roles to selecting candidates, so every hire strengthens your team.

    • Access to Offshore Marketing Specialists
      Tap into cost-effective, vetted offshore talent to accelerate delivery without compromising quality.

    • Leadership & Team Development
      Enhance the performance of your current marketing and sales team with hands-on mentoring, skills development, and strategic leadership support.

  • Attract the right investors and secure funding with a compelling market story and a credible growth plan.

    • Investor-Ready Sales & Marketing Expertise
      Strengthen the commercial capabilities that investors expect in your founding and leadership team, increasing confidence in your market potential.

    • Funding Round Proposition Development
      Craft a pitch-perfect narrative and market positioning tailored to the expectations of seed, Series A, or later-stage investors.

    • Credible Go-to-Market Plans & Forecasts
      Present investors with realistic, data-driven forecasts and a clear execution strategy that demonstrates your ability to scale.

  • Transform the way your business operates with AI-powered assistants built exclusively for your brand.

    I create Custom GPTs that act as a seamless extension of your team - always on, always accurate, and always on-brand.

    Use your bespoke GPT to:

    • Deliver Instant Customer Support
      Handle customer queries with speed, accuracy, and consistency, improving satisfaction and reducing support costs.

    • Streamline Internal Communication
      Ensure teams are briefed with clear, consistent information, removing bottlenecks and miscommunication.

    • Generate On-Brand Content at Scale
      Produce marketing, sales, or training content that reflects your unique tone and brand voice, faster than ever.

    • Boost Sales Enablement & Training
      Equip your sales team with real-time insights, personalised scripts, and knowledge-sharing tools to accelerate deal cycles.

 

CMO Engagement Options

Flexible engagement models designed to give your business the strategic marketing leadership it needs without the overhead of a permanent hire.

  • High-level guidance to sharpen your strategy and decision-making without day-to-day operational involvement.

    • Project-based or retainer advisory engagements

    • Trusted coach to CEOs, boards, and leadership teams

    • Can serve as Board Advisor or Non-Executive Director (NED) for strategic input at the highest level

  • Hands-on leadership for scaling businesses that need senior marketing expertise on a part-time basis.

    • Strategic planning, execution oversight, and team management

    • Embedded in your business for 1–3 days per week

    • Ideal for companies preparing to scale without committing to a full-time CMO

  • Full-time, in-house leadership to navigate key growth phases or transitions.

    • 4-5 days per week executive engagement on a fixed or rolling contract

    • Delivers both strategy and execution with day-to-day team leadership

    • Ideal for periods of rapid scaling, transformation, or leadership gaps