Explore how B2B companies are leveraging influencers to build trust and drive sales. Featuring insights from industry leaders at IBM, Microsoft, and more, this article delves into why influencers are reshaping B2B sales strategies and winning big contracts.
Read MoreToo often, B2B marketing is paralysed by conservatism, stuck between the need for innovation and the pressure to justify spend. This blog explores strategies to align marketing with revenue goals, from attribution to long-term brand investments.
Read MoreBalancing Account-Based Marketing (ABM) and Inbound strategies is key to success in B2B. This blog explores the 95/5 Rule, nurturing out-of-market buyers, and building memorable brands for long-term growth.
Read MoreI've had the honour of participating as a speaker at a number of engagements online and around the world including conferences, summits and at universities.
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