MUSINGS / INSIGHTS & PERSPECTIVES
My perspectives on AI, marketing leadership, commercial growth and the changing role of the CMO. Expect honest takes, practical frameworks and the occasional strong opinion.
EDITOR'S PICK
MARKETING / FINANCE / AI
Why the combination of financial discipline, marketing leadership and AI fluency is becoming increasingly important for CMOs and the businesses they lead.
Read the Article →AI TRANSFORMATION
Why meaningful AI adoption is proving harder than experimentation, and what successful marketing teams are doing differently.
Read the Article →AI & OPERATING MODELS
How AI is changing the interface to marketing technology, and what that means for team structures, governance and execution.
Read the Article →EXPLORE BY THEME
From emerging AI capabilities to the commercial realities of marketing leadership, explore the topics that shape my thinking.
THE ARCHIVE
Explore the full collection of articles, perspectives, frameworks and reflections, from the latest thinking to earlier work.
Cross-functional collaboration is the key to breaking organisational silos. Learn how marketing drives alignment across sales, product, and finance teams, fostering a culture of innovation and delivering strategic impact.
Read MoreExplore how B2B companies are leveraging influencers to build trust and drive sales. Featuring insights from industry leaders at IBM, Microsoft, and more, this article delves into why influencers are reshaping B2B sales strategies and winning big contracts.
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