Andrea Linehan
  • About
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  • CustomGPTs
  • Musings
  • Speaking Events
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Andrea Linehan
  • About/
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Andrea Linehan

Global Chief Marketing Officer

Musings

Andrea Linehan
  • About/
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  • Musings/
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Explore Andrea's musings, a collection of articles and insights on marketing, growth, leadership, strategy, and modern workplace challenges, with a personal nod to her passion for longevity and well-being. Dive into practical advice, experiences, and unique perspectives that blend professional expertise with an enthusiasm for living longer, healthier, and smarter.

December 08, 2024

Cross-Functional Collaboration: How Marketing Aligns Teams for Strategic Impact

December 08, 2024/ Andrea Linehan
Cross-Functional Collaboration: How Marketing Aligns Teams for Strategic Impact

Cross-functional collaboration is the key to breaking organisational silos. Learn how marketing drives alignment across sales, product, and finance teams, fostering a culture of innovation and delivering strategic impact.

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December 08, 2024/ Andrea Linehan/
Marketing , Business
cross functional, leadership, finance, sales
July 29, 2024

Sales teams beware, TikTok influencers are coming for your commission

July 29, 2024/ Andrea Linehan
Sales teams beware, TikTok influencers are coming for your commission

Explore how B2B companies are leveraging influencers to build trust and drive sales. Featuring insights from industry leaders at IBM, Microsoft, and more, this article delves into why influencers are reshaping B2B sales strategies and winning big contracts.

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July 29, 2024/ Andrea Linehan/
Marketing
sales, influencers, tik tok, facebook, instagram, b2b, marketing
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Andrea Linehan

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If you’d like to discuss how I can help your business, book a 20min discovery call with me. No business topic is off-limits!

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