Andrea Linehan
  • About
  • Services The Marketing Growth Sprint Offshore Marketing Talent
  • Claude CustomGPTs
  • Musings In the media Speaking Events
  • Contact
Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • AI Marketing/
    • Claude
    • CustomGPTs
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/
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Andrea Linehan

Global Chief Marketing Officer

Musings

Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • AI Marketing/
    • Claude
    • CustomGPTs
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/

Where I share what I'm learning about AI, marketing, and building growth functions that actually work. Expect honest takes, practical frameworks, and the occasional strong opinion.

December 08, 2024

Cross-Functional Collaboration: How Marketing Aligns Teams for Strategic Impact

December 08, 2024/ Andrea Linehan
Cross-Functional Collaboration: How Marketing Aligns Teams for Strategic Impact

Cross-functional collaboration is the key to breaking organisational silos. Learn how marketing drives alignment across sales, product, and finance teams, fostering a culture of innovation and delivering strategic impact.

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December 08, 2024/ Andrea Linehan/
Marketing , Business
cross functional, leadership, finance, sales
July 29, 2024

Sales teams beware, TikTok influencers are coming for your commission

July 29, 2024/ Andrea Linehan
Sales teams beware, TikTok influencers are coming for your commission

Explore how B2B companies are leveraging influencers to build trust and drive sales. Featuring insights from industry leaders at IBM, Microsoft, and more, this article delves into why influencers are reshaping B2B sales strategies and winning big contracts.

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July 29, 2024/ Andrea Linehan/
Marketing
sales, influencers, tik tok, facebook, instagram, b2b, marketing
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