01 — AI TRANSFORMATION
AI-Native Marketing & Transformation
Beyond the hype: how AI is fundamentally changing marketing teams, technology, operating models and execution, and how businesses can turn it into meaningful competitive advantage.
SPEAKING & EVENTS
Bringing a Commercial Perspective to the Conversations That Matter.
Conference Speaker | Panellist | Moderator
I bring a perspective shaped by four CMO roles, two decades of international business experience, a foundation in finance and a hands-on approach to AI.
From global conferences and executive forums to industry panels and corporate events, I enjoy challenging conventional thinking, connecting marketing to broader business priorities and bringing practical, real-world experience into the conversation.
Whether exploring how AI is transforming marketing, what it takes to scale businesses internationally, or why commercial accountability matters more than ever, my aim is to spark fresh thinking and leave audiences with insights they can actually use.
SPEAKING TOPICS
Conversations That Challenge Conventional Thinking.
I speak about the intersection of AI, marketing, finance and business growth, bringing both strategic perspective and the practical experience of leading through change.
02 — COMMERCIAL LEADERSHIP
Marketing, Finance & Enterprise Value
Why CMOs need to think more commercially, understand financial performance and demonstrate how marketing investment contributes to growth, profitability and enterprise value.
03 — BUSINESS GROWTH
Growth Strategy & Scaling Businesses
Lessons from building brands, entering international markets, scaling marketing capabilities and navigating the challenges of high-growth technology businesses.
04 — CMO LEADERSHIP
Marketing Leadership & the Future of the CMO
The changing expectations, responsibilities and capabilities of modern marketing leaders, and what it takes to build commercially effective marketing organisations.
05 — TRANSFORMATION
Leadership & Business Transformation
Navigating organisational change, building high-performing teams, challenging established thinking and leading with clarity in fast-moving environments.
FORMATS
Different Formats. Meaningful Conversations.
I participate in selected events where I can bring relevant experience, fresh perspectives and practical insights to the discussion.
Keynotes & Talks
Panel Discussions
Moderation
Executive Forums
EXPERIENCE & PERSPECTIVE
Real-World Experience. Not Just Theory.
My speaking perspective is shaped by a career leading marketing across technology, fintech, international markets and high-growth businesses.
4x CMO
Senior marketing
leadership across
international
technology businesses.
Finance-Trained
An MBA, finance degree
and Chartered Management
Accountant credentials.
AI-Native
A hands-on perspective
on applying AI to
modern marketing
transformation.
SELECTED APPEARANCES
Speaking Engagements & Events.
A selection of conferences, executive forums, panels and industry events where I've contributed perspectives on marketing, finance, technology, business growth and leadership.
Back to All Events
The Mindset Shift serries is TalentHub Coaching’s expert-led content series that aims to help business leaders in difficult times, and show that by adopting a growth mindset, 2020 can be a launching pad for your business going forward.
The Mindset Shift series shares the lessons learned from industry leaders and discuss challenges they’ve faced in their career, personal life and 2020.
In this series, Executive Coach and Business Consultant, Tim McCarthy, will be interviewing business leaders across the globe to discuss their pivotal moments.
Tim McCarthy has held no less than 5 x CEO positions for such companies as Ulster Bank and One Direct, as well as being former captain and coach of the Irish team and one of Ireland’s most capped basketball players.
Our guests so far for this series are:
Friederike Fabritius, Neuroscientist, keynote speaker
Lorna Ross, Chief Innovation Officer at VHI
Brian Corish, Managing Partner at Audientz
Itziar Canamasas, Head of Oncology EMEA, at Bayer Pharmaceuticals
Lorraine Fretwell & Morgan Cummins, Directors at TalentHub
Lorraine Butler, Managing Director at CPM
Colin Lewis, CMO at Open Jaw Technologies
Earlier Event: November 12
Leveris Core Interview Series - On Demand
Later Event: April 15
From Chaos to Opportunity - Helping FS Marketing Leaders Thrive in 2021 | LinkedIn