01 — AI TRANSFORMATION
AI-Native Marketing & Transformation
Beyond the hype: how AI is fundamentally changing marketing teams, technology, operating models and execution, and how businesses can turn it into meaningful competitive advantage.
SPEAKING & EVENTS
Bringing a Commercial Perspective to the Conversations That Matter.
Conference Speaker | Panellist | Moderator
I bring a perspective shaped by four CMO roles, two decades of international business experience, a foundation in finance and a hands-on approach to AI.
From global conferences and executive forums to industry panels and corporate events, I enjoy challenging conventional thinking, connecting marketing to broader business priorities and bringing practical, real-world experience into the conversation.
Whether exploring how AI is transforming marketing, what it takes to scale businesses internationally, or why commercial accountability matters more than ever, my aim is to spark fresh thinking and leave audiences with insights they can actually use.
SPEAKING TOPICS
Conversations That Challenge Conventional Thinking.
I speak about the intersection of AI, marketing, finance and business growth, bringing both strategic perspective and the practical experience of leading through change.
02 — COMMERCIAL LEADERSHIP
Marketing, Finance & Enterprise Value
Why CMOs need to think more commercially, understand financial performance and demonstrate how marketing investment contributes to growth, profitability and enterprise value.
03 — BUSINESS GROWTH
Growth Strategy & Scaling Businesses
Lessons from building brands, entering international markets, scaling marketing capabilities and navigating the challenges of high-growth technology businesses.
04 — CMO LEADERSHIP
Marketing Leadership & the Future of the CMO
The changing expectations, responsibilities and capabilities of modern marketing leaders, and what it takes to build commercially effective marketing organisations.
05 — TRANSFORMATION
Leadership & Business Transformation
Navigating organisational change, building high-performing teams, challenging established thinking and leading with clarity in fast-moving environments.
FORMATS
Different Formats. Meaningful Conversations.
I participate in selected events where I can bring relevant experience, fresh perspectives and practical insights to the discussion.
Keynotes & Talks
Panel Discussions
Moderation
Executive Forums
EXPERIENCE & PERSPECTIVE
Real-World Experience. Not Just Theory.
My speaking perspective is shaped by a career leading marketing across technology, fintech, international markets and high-growth businesses.
4x CMO
Senior marketing
leadership across
international
technology businesses.
Finance-Trained
An MBA, finance degree
and Chartered Management
Accountant credentials.
AI-Native
A hands-on perspective
on applying AI to
modern marketing
transformation.
SELECTED APPEARANCES
Speaking Engagements & Events.
A selection of conferences, executive forums, panels and industry events where I've contributed perspectives on marketing, finance, technology, business growth and leadership.
Back to All Events
Interview available here: https://www.leveris.com/insights/core-interview-series-currencyfair/
What's this all about?
At LEVERIS, we believe that the future of banking starts at the core. Core by LEVERIS is a new interview series where we address the issues at the core of banking, fintech and financial services. We speak to those working at the intersection between tech and finance about everything from the future of money to investment in fintechs. Through their insights, we explore current trends, predict future outcomes and get a taste of what it takes to succeed in the new age of banking.
Our latest guest in the series is the driving force behind the marketing of one of the most exciting fintechs to come out of Ireland. With over 15 years’ experience in sales, marketing and commercial development across a range of products and services in both Ireland and the Middle East and working in the fintech sector since 2014, Andrea Linehan is Chief Marketing Officer at CurrencyFair.
In the following interview, Andrea discusses the ingredients that make a great fintech brand, the role content plays in her marketing strategy, the ‘not so great’ marketing tactics among some fintechs, why she’s taking issue with the rise of the fin-influencer, and a whole lot more. Read on for some excellent advice and insights from someone who knows when it’s the right time to “ride the fintech train” and when it’s not.
Earlier Event: October 20
TCD & Ibec: Strategic Finance for Recovery & Growth
Later Event: February 6
The Mindshift Series - Interview with Tim McCarthy