01 — AI TRANSFORMATION
AI-Native Marketing & Transformation
Beyond the hype: how AI is fundamentally changing marketing teams, technology, operating models and execution, and how businesses can turn it into meaningful competitive advantage.
SPEAKING & EVENTS
Bringing a Commercial Perspective to the Conversations That Matter.
Conference Speaker | Panellist | Moderator
I bring a perspective shaped by four CMO roles, two decades of international business experience, a foundation in finance and a hands-on approach to AI.
From global conferences and executive forums to industry panels and corporate events, I enjoy challenging conventional thinking, connecting marketing to broader business priorities and bringing practical, real-world experience into the conversation.
Whether exploring how AI is transforming marketing, what it takes to scale businesses internationally, or why commercial accountability matters more than ever, my aim is to spark fresh thinking and leave audiences with insights they can actually use.
SPEAKING TOPICS
Conversations That Challenge Conventional Thinking.
I speak about the intersection of AI, marketing, finance and business growth, bringing both strategic perspective and the practical experience of leading through change.
02 — COMMERCIAL LEADERSHIP
Marketing, Finance & Enterprise Value
Why CMOs need to think more commercially, understand financial performance and demonstrate how marketing investment contributes to growth, profitability and enterprise value.
03 — BUSINESS GROWTH
Growth Strategy & Scaling Businesses
Lessons from building brands, entering international markets, scaling marketing capabilities and navigating the challenges of high-growth technology businesses.
04 — CMO LEADERSHIP
Marketing Leadership & the Future of the CMO
The changing expectations, responsibilities and capabilities of modern marketing leaders, and what it takes to build commercially effective marketing organisations.
05 — TRANSFORMATION
Leadership & Business Transformation
Navigating organisational change, building high-performing teams, challenging established thinking and leading with clarity in fast-moving environments.
FORMATS
Different Formats. Meaningful Conversations.
I participate in selected events where I can bring relevant experience, fresh perspectives and practical insights to the discussion.
Keynotes & Talks
Panel Discussions
Moderation
Executive Forums
EXPERIENCE & PERSPECTIVE
Real-World Experience. Not Just Theory.
My speaking perspective is shaped by a career leading marketing across technology, fintech, international markets and high-growth businesses.
4x CMO
Senior marketing
leadership across
international
technology businesses.
Finance-Trained
An MBA, finance degree
and Chartered Management
Accountant credentials.
AI-Native
A hands-on perspective
on applying AI to
modern marketing
transformation.
SELECTED APPEARANCES
Speaking Engagements & Events.
A selection of conferences, executive forums, panels and industry events where I've contributed perspectives on marketing, finance, technology, business growth and leadership.
Back to All Events
In January, Clear M&C Saatchi published ‘From Chaos to Clarity’, a white-paper giving marketers new tools to help navigate the chaotic world in which we’re operating.
In this session, we dive into findings from our new companion piece – ‘From Chaos to Opportunity’ – a deep dive into the challenges and opportunities for FS marketers to drive the commercial agenda within their organisations.
The past year has been tumultuous for all sectors, however financial services has seen existing trends – digitalisation, changing consumer behaviour and regulatory and economic changes – dramatically accelerate.
Our data suggests FS marketers are suffering from a lack of clarity over their role in the organisation, which often leads to them focusing in the wrong areas. At the same time, FS CEOs are looking to marketers to help provide clarity for how to prosper, not just through compelling communications to drive acquisition and loyalty, but also through innovation and new product and service development which capitalise on change.
Join us and panel of senior FS marketers to review the findings of the study and discuss practical strategies to help you take advantage of this opportunity in your role.
Featuring:
Pam Piligian - SVP, Marketing & Communications at Navy Federal Credit Union
Andrea Linehan - CMO at CurrencyFair
Laura Cholerton - Director, Head of Financial Services Practice at Clear M&C Saatchi
Hosted by Geraint Jones, Global Marketing Director at Clear M&C Saatchi
Earlier Event: February 6
The Mindshift Series - Interview with Tim McCarthy
Later Event: May 28
Realities of Leadership at the Strategic Level - Irish Defence Forces