January 28, 2022

Balancing ABM and Inbound Marketing: Strategies for the 95/5 Rule in B2B

January 28, 2022/ Andrea Linehan

Balancing Account-Based Marketing (ABM) and Inbound strategies is key to success in B2B. This blog explores the 95/5 Rule, nurturing out-of-market buyers, and building memorable brands for long-term growth.

Merger Branding: Lessons Learned in Crafting a Unified Identity

December 10, 2021/ Andrea Linehan

Rebranding after a merger is a complex journey that goes beyond visuals. Discover how to align values, foster team buy-in, and implement a minimal viable brand approach to create a unified identity.

Minimum Viable Brand: Building Strong Foundations for Long-Term Success

May 15, 2019/ Andrea Linehan

Creating a Minimum Viable Brand (MVB) ensures your business launches with clarity and purpose. Learn how to align core values, establish essential elements, and build a scalable brand that grows with your business.

Musings

Where I share what I'm learning about AI, marketing, and building growth functions that actually work. Expect honest takes, practical frameworks, and the occasional strong opinion.

Balancing ABM and Inbound Marketing: Strategies for the 95/5 Rule in B2B

Merger Branding: Lessons Learned in Crafting a Unified Identity

Minimum Viable Brand: Building Strong Foundations for Long-Term Success