Andrea Linehan
  • About
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  • Musings
  • Speaking Events
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Andrea Linehan
  • About/
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  • Speaking Events/
  • Media/
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Andrea Linehan

Global Chief Marketing Officer

Musings

Andrea Linehan
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Explore Andrea's musings, a collection of articles and insights on marketing, growth, leadership, strategy, and modern workplace challenges, with a personal nod to her passion for longevity and well-being. Dive into practical advice, experiences, and unique perspectives that blend professional expertise with an enthusiasm for living longer, healthier, and smarter.

December 10, 2021

Merger Branding: Lessons Learned in Crafting a Unified Identity

December 10, 2021/ Andrea Linehan
Merger Branding: Lessons Learned in Crafting a Unified Identity

Rebranding after a merger is a complex journey that goes beyond visuals. Discover how to align values, foster team buy-in, and implement a minimal viable brand approach to create a unified identity.

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December 10, 2021/ Andrea Linehan/
Marketing , Business
brand, employer brand, merger
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Andrea Linehan

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I've had the honour of participating as a speaker at a number of engagements online and around the world including conferences, summits and at universities.

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