Andrea Linehan
  • About
  • Services The Marketing Growth Sprint Offshore Marketing Talent
  • Claude CustomGPTs
  • Musings In the media Speaking Events
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Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • AI Marketing/
    • Claude
    • CustomGPTs
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/
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Andrea Linehan

Global Chief Marketing Officer

Musings

Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • AI Marketing/
    • Claude
    • CustomGPTs
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/

Where I share what I'm learning about AI, marketing, and building growth functions that actually work. Expect honest takes, practical frameworks, and the occasional strong opinion.

December 10, 2021

Merger Branding: Lessons Learned in Crafting a Unified Identity

December 10, 2021/ Andrea Linehan
Merger Branding: Lessons Learned in Crafting a Unified Identity

Rebranding after a merger is a complex journey that goes beyond visuals. Discover how to align values, foster team buy-in, and implement a minimal viable brand approach to create a unified identity.

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December 10, 2021/ Andrea Linehan/
Marketing , Business
brand, employer brand, merger
May 15, 2019

Minimum Viable Brand: Building Strong Foundations for Long-Term Success

May 15, 2019/ Andrea Linehan

Creating a Minimum Viable Brand (MVB) ensures your business launches with clarity and purpose. Learn how to align core values, establish essential elements, and build a scalable brand that grows with your business.

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May 15, 2019/ Andrea Linehan/
Marketing , Business
brand, marketing
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