Andrea Linehan
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Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • CustomGPTs/
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/
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Andrea Linehan

Global Chief Marketing Officer

Musings

Andrea Linehan
  • About/
  • Services/
    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • CustomGPTs/
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
  • Contact/

Explore Andrea's musings, a collection of articles and insights on marketing, growth, leadership, strategy, and modern workplace challenges, with a personal nod to her passion for longevity and well-being. Dive into practical advice, experiences, and unique perspectives that blend professional expertise with an enthusiasm for living longer, healthier, and smarter.

January 28, 2022

Balancing ABM and Inbound Marketing: Strategies for the 95/5 Rule in B2B

January 28, 2022/ Andrea Linehan
Balancing ABM and Inbound Marketing: Strategies for the 95/5 Rule in B2B

Balancing Account-Based Marketing (ABM) and Inbound strategies is key to success in B2B. This blog explores the 95/5 Rule, nurturing out-of-market buyers, and building memorable brands for long-term growth.

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January 28, 2022/ Andrea Linehan/
Marketing , Business
marketing, b2b
December 10, 2021

Merger Branding: Lessons Learned in Crafting a Unified Identity

December 10, 2021/ Andrea Linehan
Merger Branding: Lessons Learned in Crafting a Unified Identity

Rebranding after a merger is a complex journey that goes beyond visuals. Discover how to align values, foster team buy-in, and implement a minimal viable brand approach to create a unified identity.

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December 10, 2021/ Andrea Linehan/
Marketing , Business
brand, employer brand, merger
May 15, 2019

Minimum Viable Brand: Building Strong Foundations for Long-Term Success

May 15, 2019/ Andrea Linehan

Creating a Minimum Viable Brand (MVB) ensures your business launches with clarity and purpose. Learn how to align core values, establish essential elements, and build a scalable brand that grows with your business.

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May 15, 2019/ Andrea Linehan/
Marketing , Business
brand, marketing
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  • About/
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    • Services
    • The Marketing Growth Sprint
    • Offshore Marketing Talent
  • CustomGPTs/
  • Media & Events/
    • Musings
    • In the media
    • Speaking Events
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Andrea Linehan

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