01 — AI TRANSFORMATION
AI-Native Marketing & Transformation
Beyond the hype: how AI is fundamentally changing marketing teams, technology, operating models and execution, and how businesses can turn it into meaningful competitive advantage.
SPEAKING & EVENTS
Bringing a Commercial Perspective to the Conversations That Matter.
Conference Speaker | Panellist | Moderator
I bring a perspective shaped by four CMO roles, two decades of international business experience, a foundation in finance and a hands-on approach to AI.
From global conferences and executive forums to industry panels and corporate events, I enjoy challenging conventional thinking, connecting marketing to broader business priorities and bringing practical, real-world experience into the conversation.
Whether exploring how AI is transforming marketing, what it takes to scale businesses internationally, or why commercial accountability matters more than ever, my aim is to spark fresh thinking and leave audiences with insights they can actually use.
SPEAKING TOPICS
Conversations That Challenge Conventional Thinking.
I speak about the intersection of AI, marketing, finance and business growth, bringing both strategic perspective and the practical experience of leading through change.
02 — COMMERCIAL LEADERSHIP
Marketing, Finance & Enterprise Value
Why CMOs need to think more commercially, understand financial performance and demonstrate how marketing investment contributes to growth, profitability and enterprise value.
03 — BUSINESS GROWTH
Growth Strategy & Scaling Businesses
Lessons from building brands, entering international markets, scaling marketing capabilities and navigating the challenges of high-growth technology businesses.
04 — CMO LEADERSHIP
Marketing Leadership & the Future of the CMO
The changing expectations, responsibilities and capabilities of modern marketing leaders, and what it takes to build commercially effective marketing organisations.
05 — TRANSFORMATION
Leadership & Business Transformation
Navigating organisational change, building high-performing teams, challenging established thinking and leading with clarity in fast-moving environments.
FORMATS
Different Formats. Meaningful Conversations.
I participate in selected events where I can bring relevant experience, fresh perspectives and practical insights to the discussion.
Keynotes & Talks
Panel Discussions
Moderation
Executive Forums
EXPERIENCE & PERSPECTIVE
Real-World Experience. Not Just Theory.
My speaking perspective is shaped by a career leading marketing across technology, fintech, international markets and high-growth businesses.
4x CMO
Senior marketing
leadership across
international
technology businesses.
Finance-Trained
An MBA, finance degree
and Chartered Management
Accountant credentials.
AI-Native
A hands-on perspective
on applying AI to
modern marketing
transformation.
SELECTED APPEARANCES
Speaking Engagements & Events.
A selection of conferences, executive forums, panels and industry events where I've contributed perspectives on marketing, finance, technology, business growth and leadership.
Back to All Events
Stage: Elements
Session Title: Marketing on a Changing Frontier: CMO Strategies to Succeed
Speakers:
Andrea Linehan (CurrencyFair Zai)
Lucy Heavens (VP Marketing Hokodo)
Kavita Patel, (Advisory Lead EMEA, WARC)
Moderator: Payal Raina (Founder FinTech B2B Marketing)
In uncertain times, CMOs need a clear vision and focus for the short, medium and long term. In this panel, we give you the insight required to prioritise your marketing efforts and understand the lay of the land. There is no time for legacy or outdated thinking or working. Instead, this session outlines the importance of a customer-first approach, and how data driven reporting can be wielded to demonstrate impact and grow your influence. In short, B2B Marketers need to change their approach and help their companies succeed in the new world. This panel discussion brings FinTech and Financial Services marketing leaders together, and discusses and shares their experiences, best practices, case studies and real-life examples on visionary perspectives, to help drive customer acquisition and retention in tumultuous times.
Earlier Event: April 26
Fintech B2B Marketing Conference 2023
Later Event: May 16
Fintech Summit Ireland