I am rebuilding my website with Claude Code - it’s not perfect but it’s close and I am having a lot of fun with it! Watch this space..

What is Claude Code?

Claude Code is Anthropic's AI coding agent. Instead of writing code yourself, you describe what you want to build — in plain English — and Claude Code builds it. It can read, write, and edit files across an entire project, ask clarifying questions, and iterate in real time.

For a CMO, this is significant. It means I can build tools, websites, dashboards, and automations that would previously have required a developer — and I can do it in hours, not weeks.

This isn't about replacing technical talent. It's about unlocking the ability to move fast, test ideas quickly, and demonstrate exactly what's possible — before committing engineering resources to build it properly.

Every page on my website will be built using Claude Code. It's a live demonstration of the AI-native approach I bring to my clients.