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https://images.squarespace-cdn.com/content/v1/581857353e00be2eafd3ee35/82a1e78c-37a4-4fd1-b4eb-2f6aafa15f77/TCN+Ai+Kieran+Flanagan+with+text.jpg In the media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/581857353e00be2eafd3ee35/23edd076-de24-4848-968e-ad3c005ee2e8/TCN+Brand+Valuation+with+image+and+with+text.jpg In the media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/581857353e00be2eafd3ee35/ad530ab3-ed03-4437-b3ee-59ee18ca2971/the+provocative+truth+b2b+as+a+revenue+driver.jpeg In the media - Marketing as a B2B Revenue Driver B2B Marketing: The Provocative Truth - Marketing as a B2B Revenue Driver, with Andrea Linehan, Global CMO of CurrencyFair.com Ep. 35 Wednesday, April 26, 2023 In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B. 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But is that relationship healthy for effective marketing teams? Absolutely not, according to our guest on this episode, Andrea Linehan, who is sharing her experiences in teaching her marketing team to take ownership of costs and finance at every level. https://images.squarespace-cdn.com/content/v1/581857353e00be2eafd3ee35/021a2ad6-40f5-45b3-875d-ecf434e6861a/CMO+Summit+-+Andrea+%26+Greg.jpg In the media - Make it stand out The CMO-CFO divide continues to widen as new business opportunities and challenges force the functions further apart. 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